Writing A Press Release For A Business
Save press releases to the site, so you can work on them later and ensure releases aren't lost in your junk mailbox! Create, save and manage multiple releases at one time! Publish up to 2 releases per month to the newly introduced CDN WIRE, a new service that will focus on hyper-local targetting!. To write an effective press release, focus on the compelling aspects of your announcement while giving reporters enough information to put together an interesting story. Our Press Release writers make sure that they write the content in such a manner that can increase your overall sales, expose your business to the general masses and enhance your products and services in the best way possible. People who read a press release should be able to quickly and fully understand the announcement. Here are ‘the rules’ as you write a real estate press release. How to Write Press Releases that Rock. uk asked for your advice on writing the perfect press release. With almost 20 years in the business and over 2,500 clients, we are the best at what we do!. I found a great example of a good press release that I'm going to walk through. But moving your headquarters to a new city is even more significant. You are simply using facts to intrigue and inform your audience (journalists). How to write a press release. announces the recent acquisition of the Newark King Brand as a new subsidiary and the latest terms of agreement will be disclose in due time. The above-given sample press release templates are very useful and should you choose to use them as references, you will be able to write an effective press release easily and in a short time. Select a year. com Example Flow Charts Slide 2 A diagram that uses graphic symbols to depict the nature and flow of the steps in a process Flowchart Benefits of. “From writing to adult coloring, a number of exciting trends emerged and reemerged in 2015 which helped grow dollar sales for key players in the office supplies industry. Top Business Rankings Press Release. •Describe how the message is framed. For every single one, Amazon followed an unconventional development process, AWS SVP Andy Jassy revealed at a recent Macquarie Research summit. Few things can give you as much credibility then as being recommended by a major newspaper or magazine. Use as much information as you think necessary to create an effective release. Less is more. But if it fails, and you have done it right, drop it. There is a time and place for everything and using initialisms and acronyms is no exception. Today, a press release is simply a write-up which can just reside on your corporate website or social media page. Read the latest press releases from the College Board. Format keeps a press release organized, and helps ensure that it touches on all the needed points. com is the home page of Binghamton New York with in depth and updated Binghamton local news. uk asked for your advice on writing the perfect press release. Vorfeld said that…” Sometimes small community newspapers still prefer to use. List yourself as the contact person for the sponsor of the release, decide on the release date and write a headline. These trends continue to have a positive impact on sales,” said Leen Nsouli , office supplies industry analyst, The NPD Group. The 2019 edition of The Associated Press Stylebook and Briefing on Media Law includes more than 200 new or revised entries, with chapters covering data journalism, business, fashion, food, religion and sports terms, as well as media law, news values, punctuation, social media, polls and surveys and a new chapter on health and science. The Canadian Press style guides provide authoritative advice on writing & editing from Canada's national news agency. Jun 13, 2016 · Press releases are not features. Stay informed with both Binghamton New York news as well as. In this short writing course, PR expert Andrea Holland explains how to write an effective press. When you relocate your business it's important to let your customers know. The British Library is permitted to make the content available to you for promoting associated British Library’s exhibitions, events or activities. While a white paper is sponsored by a company—the same as a press release —white papers are generally much longer than press releases, with more room to present facts and develop arguments. Often this is to announce fundraising successes and forthcoming events. Write your press release. Any business person reading your account should be able to adapt your experiences to their product or service. Press Release Series We developed this mini-series to guide you through the process of writing effective media releases to promote your charity auction fundraising event. It should be so simple. If you don't know how to write a press release, Google it. 80% today announced financial results for the third quarter ended September 30, 2019. Tips for writing a press release. The Press Office will write press releases for you, publicising your research and. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. You even have a press release ready to go. Our media room keeps you up to date. The interactive Printing Press is designed to assist students in creating newspapers, brochures, and flyers. Press Releases Becoming: A Guided Journal for Discovering Your Voice Monday, October 7, 2019 Read More Modern Love, Revised and Updated ed. This guide aims to help you to excel at writing clear, crisp and compelling briefing notes. Press releases are written to. Look for cover letter samples online, pay attention to length and find alternatives to 'To Whom It May Concern. PRESS RELEASE – NEW PRODUCT LAUNCH FOR IMMEDIATE RELEASE Celebrating 25 Years, Set Enterprises Announces that Mini Rounds™ are Here! With an increasing amount of families staying on-the-go, Set Enterprises has responded with a new twist on family gaming. Three reasons: 1) You're forced to pare down the writing to the essential information, 2) You're more likely to keep your reader's attention with a shorter piece of writing, and 3) You save money when your news release distribution service charges by. Press Releases. The worst mistake you can make when writing a press release as a business owner is to be unjustifiably narcissistic. To write an effective press release, focus on the compelling aspects of your announcement while giving reporters enough information to put together an interesting story. Before you start writing your press release you should obviously try to create a good list of local editors and journalists, that may be interested in your business. Harvard Business Review’s Guidelines for Contributors. The College Board is a not-for-profit membership association whose mission is to connect students to college success and opportunity. If they’re interested, they’ll write about the news in their publications. When Amazon executive John Rossman joined the company in March 2002, he was required to write a press release for Amazon Marketplace, a business that accounts for more than 50 percent of all units. It is expected that the volunteer produces between 8-10 press releases over the course of 4 months. com is the leading African-American newswire service on the web. While some are quick to proclaim that the press release is dead, others argue it has simply evolved since the early days. Your band's press release is often your first introduction to writers, tastemakers, and the music industry at large. A business must be able to respond promptly, accurately and confidently during an emergency in the hours and days that follow. Begin by writing the header. Chan School of Public Health and SSRS finds that Americans … Continue reading “Poll finds public support for school-based vaccination, but limited trust in vaccine safety and public health agencies”. John Chambers will assume the role of Executive. Press Release Tutorial Part 2 - Email Distribution Guidelines. Now you understand the value of a press release and know the value of your story, it's time to start writing. Press releases are very effective in announcing news to outside media and news world. August 10, 2012. With all of the above in mind, here are 10 tips on how to write a press release 1. When you distribute your PR, it helps to increase awareness of your brand, website or business value and SEO signal rankings so potential searchers can find your business faster. Learn the format! 2. To write a press release, start with a catchy and concise headline that lets readers know what the press release is about. An overview (the folder, press releases and freebie item are not shown). As difficult as it is for a business owner to come to terms with the end of an era, it can also be devastating news for employees to hear. Managing a Press Conference See also: Writing a Press Release Press conferences are media events. Here is a free sample press release template which you can use to announce the launch of a new book. gov Major Timothy G. In the early 2000s, press release services began offering social media press releases. Coffee House Press is a nonprofit literary press dedicated to innovation in the craft of writing. The grandaddy of agent resources. Learn how to write a press release with step by step guidance to get attention and readership. Managing a Press Conference See also: Writing a Press Release Press conferences are media events. In this short writing course, PR expert Andrea Holland explains how to write an effective press. Press releases at "launch" are good, but a better one is sometime after launch, where true success can be discussed. •Describe how the message is framed. The template provides background and quotations of both parties. CERTIFIED eMarketing. By using specific keywords relating to your business, you can optimize your press release so people can easily access your company information through search engine use. Corporate Relocation Press Release. Writing Like an Expert. Businesses > press release writing 1 - 32 businesses Add Your Business and Get Found - Free!. So now that you know the format of how your press release should look, how do you write a book press release? We'll go into each of section of the book press release template in turn. Used correctly, crowdfunding press releases can be a powerful part of your promotion strategy. by Daniel Jones Tuesday, July 30, 2019 Read More. Edit a press release. Participate in trade shows at the local or regional level. It looks like this: Please see below for a press release I wrote in June 2016 to promote the launch of a new product. Sample Press Release. 21 Worst Press Release Flounders. Thoughtful, honest, and detailed answers to these questions will help prepare any artist or band in writing bios, press releases (and EPKS), and fact sheets, as well as marketing plans that are necessary for getting the word out about your new release. Marketing Business Promotion Social Media Crowdsourcing Conferences Press Once upon a time, marketing was considered taboo and almost completely ignored by indie game developers. Press release distribution services can be an invaluable tool to help you pitch your press release – but they work best when you know how to write a press release. To use it click and type to create a standard-format press release that can be. These 10 free and paid press release submission sites can help you publish and distribute your PR article, news or information to online media outlets. Positive press often seems discouragingly absent during an election season. With All-Business-Documents® you get a variety of advertising letter templates to help you find the perfect words to say, plus practical writing guidelines and tips provided by professionals. Work experience: On-campus MBA students average 5 years of work experience; online MBA students average 11 years. Accredited staff. All press releases must include a headline, sub-heading and a notes to editors section listing the contact information of the academics mentioned. When a business owner makes the difficult decision to close their business, there can be a temptation to just announce it to the employees before thinking through those things that might be important to staff. Example news releases. Release forms are the simple way to protect your business by getting an agreement or someone’s consent in writing. Download samples of professional document drafts in Word (. Keep in mind that you're writing a press release to attract the attention of the media. Whether you are a business owner, work in PR or marketing, or volunteer at a non-profit, this online course can help you write a successful press release, build solid relationships with journalists, and get published by prominent media outlets. An important component of the preparedness program is the crisis communications plan. understand the role of different PR communication tools such as press releases, feature articles, blog posts, briefing documents, case studies, etc. Get to the Point –summarize your subject in the first paragraph. know how to present your news in the most media-friendly way. A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. In this lesson, you will learn why businesses need reports, what the parts of a typical business report are, some types of reports that may be needed, and a simple process for writing a business. Enjoy! FOR IMMEDIATE RELEASE. When a strategy works, repeat it. Creating a Successful Business Plan (for the Artist) The following document was created strictly for those interested in understanding the different aspects of a business plan. So now that you know the format of how your press release should look, how do you write a book press release? We’ll go into each of section of the book press release template in turn. If you can afford it, PRweb has a great service for $250 (usually you can find a $50-off promotion for your first one), which helps you create a. You write a press release to explain the basic facts about your event in an exciting way so that people want to share it with others. Lenovo releases ThinkStation P920 Rack offering security and efficiency while connecting users globally for a local experience anytime, anywhere. Done correctly, press releases can promote your brand, distribute important information, and even improve your SEO. To write your news story faster, you should consider using the press release templates, a category of business templates designed to make your writing task easier. How to Write Press Release for Small Business Getting your business mentioned in the press is an extremely good way to achieve a positive image and attract new customers to your business. PR Distribution ™ is the industry leading, professional Press Release Distribution and Public Relations Distribution service with over 16 years of senior management experience in public relations and marketing. There is a time and place for everything and using initialisms and acronyms is no exception. Mi2N (Music Industry News Network) is the largest online daily newswire serving the music industry worlwide on the latest developments, including music CD DVD releases, band & label news, music and web events, career and jobs, technology, business, radio and video news. Third Person Example: “According to John Doe, the next version of Webster’s. Press Release New Partnership-Collaboration Template – Download Now. Start out strong and succinct. First off, remember that if a photo is newsworthy or will not be used to promote something, a Use of Likeness form or Photo Release is not necessary. Member BBB; Inc 5000 in 2009. Press releases are pieces of information that are supposed to help the press do their job. The Canadian Press style guides provide authoritative advice on writing & editing from Canada's national news agency. 23 August 2018. However, just as with any other genre, there is an advantageous way to write a press release. This article will explain how to write a great press release for your business. We have free examples of essential business, resignation and faculty reference letters and cover letters. Press releases owe themselves well to establishing a media cycle, which ideally will be repeated every 8-12 weeks, or whenever you and your business have an announcement to make. Sample letters to write a news release. Post the press release on your site. They can write something that nobody has ever heard before, something surprising and really newsworthy. Add phrases and transitions to make the news release acceptable to editors. One is effective in several ways and one is a good example of what will send your bit of news straight to the round file. The problem for me is that I do not know if that would affect my business in a positive sense. It also helps to raise and maintain your organisation's profile. Press releases should announce something new or exciting that is going on at your company that you would like to tell the world about. Example From: How Cancer Changed My Blog by Karl Staib “I was recently diagnosed with testicular cancer. In longer works or for complex topics, the introduction might be several paragraphs or even longer. 9 September 2019 Lenovo Launches Its Vision of ‘Smarter Technology for All’ With Global Campaign. But just because your releases will cover the same categories,. That same writer charges $35 an hour or $1 a word for writing advertorials. Because media people are busy and may not have time to research your announcement, much of what you write for your press release is what the media may use in their write-up of your research. Download samples of professional document drafts in Word (. GE Power Releases Whitepaper on Cheaper, Cleaner, Faster gas turbine technology in Africa Apr 11, 2019 GE Completes World’s First DLN1. What you are writing about has to be of interest to the journalist or they won’t cover it. One of the most efficient ways to achieve this is by submitting press releases. Remember to maximise your birthday ‘PR power’ by issuing a press release online and distributing this information across all of your available channels – your blog, website, email marketing campaigns or e-newsletters, free online press release distribution sites, Twitter, Facebook, LinkedIn, et al!. Want your business to be featured in newspapers, magazines and on radio and TV? Then knowing how to write a press release is an essential skill. This is because on the face of it, it appears to be a difficult task. As a best practice, write your press release first then come back and develop the opening paragraph as a summary of the press release. Begin by writing the header. Here are 10 key elements of an effective press release with tips to help you get your release positively covered. For immediate release: Thursday, September 12, 2019 Boston, MA – A new poll from Harvard T. With All-Business-Documents® you get a variety of advertising letter templates to help you find the perfect words to say, plus practical writing guidelines and tips provided by professionals. The downside with working on our launch press, of course, was that it took me a tremendous amount of time: Research, writing up press releases, and reaching out to journalists, sending follow-up. Free Press release distribution service for all businesses - Increase traffic and visibility - Send press releases to search engines, news websites, bloggers and journalists. Each free press release template is available in Microsoft Word (DOC) format. A press release is a corporate document sent to journalists on behalf of the University to announce news or events associated with the University - communication of which provides a corporate benefit to the University. A book press release is an important part of your book marketing effort, you know it, I know it, the guy next door knows it. For every single one, Amazon followed an unconventional development process, AWS SVP Andy Jassy revealed at a recent Macquarie Research summit. We go to great lengths to make your project perfect. Save press releases to the site, so you can work on them later and ensure releases aren't lost in your junk mailbox! Create, save and manage multiple releases at one time! Publish up to 2 releases per month to the newly introduced CDN WIRE, a new service that will focus on hyper-local targetting!. Read the attached section on. Set a professional yet engaging tone. Use the technique of communicating who, what, when, where and why, so the news media get all of the necessary information. Contrary to popular belief, writing press releases isn't all that hard. But there are rules to make these effective: Rule 1: Must be stated at a future point in time where success has been achieved and realized. Step 2 in Writing a Press Release. You won’t have to go through business software 101 in the interview, and you won’t have to spend an afternoon rewriting the first draft. October 22, 2019 - State & County Elections Officials, Key Partners Participate in Tabletop Elections Security Exercise with the U. A press release is not a guaranteed marketing tool. In part 2 of our Press Release Series, we will cover 5 essentials to include in a press release publicizing special nonprofit fundraising events. But when it comes to a press release, the company boilerplate is nothing to dismiss. EnerTechnologies Incorporated] and [FIRM #2, ex. However, don’t forget to do a great job at the basics, which are to (a) understand who your buyer persona is, and (b) learn how to write a press release that will engage with them. Writing a press release takes time, research and some skill. Headline Is in Title Case Meaning You Capitalize Every Word Except for Prepositions and Articles of Three Words or Less and Short; Ideally it is Not More Than 170 Characters and Does Not Take a Period. Finally, end your press release with an "About Us" section where you briefly describe your company. If you plan on writing even one press release for your business, you should check out the AP Stylebook app. The problem is too many people are sending out news releases without news or worse. 9 September 2019 Lenovo Launches Its Vision of ‘Smarter Technology for All’ With Global Campaign. As a piece of business writing, you should employ clear, concise language. We've also made the next step super easy for you, with our free Startup Press Release Toolkit. Writing Press Releases That Actually Get Read 1. Please introduce yourself with a CV, writing samples and story ideas. The associates at eReleases excel at digital press release services. A press release is the document that is issued to the press explaining the story that you, or your organisation, wishes to convey. With the album expected to be a success and fame imminent, the exciting, newfangled sound that he has made his own is certain to gain interest from across the world. Just choose a press release template and download it. — is also likely to produce an. Introduces Realigned Operating Segment Reporting Structure and Statement of Earnings Reclassifications Starbucks Corporation (Nasdaq: SBUX) plans to release its fourth quarter and fiscal year 2019 financial results after the market close on Wednesday, October 30, 2019 with a conference call to follow at 2:00 p. We are skilled SEO copywriters, which means your website content is written to be found by the top search engines. Remember that your press release is ultimately for your customers. These are just a few tips to make the most of your press releases. The second half of the 1900s is considered the professional development building era of public relations. A press release is one of the most reliable ways to get your story in front of journalists and equip them to cover it. Pfizer maintained the dividend from the third-quarter at 36 cents per share. A press release is a 1-to-2-page piece of writing that announces new and exciting projects you’ve been working on. Both Content and Format are Crucial. Step 2 in Writing a Press Release. The Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 1997 was awarded jointly to Robert C. Writing a press release is not difficult and there is a fairly standard structure that most press releases take. Tips for writing a press release. When writing press releases, or for the Internet, third person is the best bet. Press release writing - Maybe you've heard that press releases are dead, irrelevant, and with the rise of social and digital media there are better ways to disseminate your information. How to Write and Distribute a Press Release in 4 Simple Steps. If you own a large business, you can issue a press release, and if your business is smaller, simply publish a statement in the local paper. As difficult as it is for a business owner to come to terms with the end of an era, it can also be devastating news for employees to hear. A release that's about a clearly. Welcome to PR Urgent News. They will get in touch if they want more information. The experienced writers of Essaywanted. Most journalists are incredibly busy, and their inboxes are overflowing with generic press releases. They can release you from liability when a person participates in an activity that you own or operate, travels to a location with you for an activity, wins a contest or sweepstakes you’ve sponsored, or if your business performs services at locations you don’t own or operate. Use the rest of the body to explain the who, what, where, when, and why of the big news you're announcing. How to Write a News Article from a Press Release. You only need 2-3 really good samples -- don't submit your entire portfolio or blog. The Board of Directors of Pfizer Inc. The goal of a press release is to create sufficient interest to generate a news story in media outlets. You are simply using facts to intrigue and inform your audience (journalists). Online news and press release distribution service for small and medium-sized businesses and corporate communications. Your press release has to be more than just fact, it needs to tell a story and be newsworthy. Write a press release like you would write a story "I recommend writing a press release like you would a story with a lead that makes you want to read on. Enter code FLU3 for a 50 per cent discount - a full set of 10 A4 factsheets for £20 instead of £40. Your press release is something that not only promotes your business but should excite the. The Small Business Encyclopedia defines press releases -- also known as news releases -- as "brief, printed statements that outline the major facts of a news story in journalistic style" [source: Answers. To do so, you must provide a professionally-written and formatted press release. Insurance Commissioner Dave Jones has approved the filing of the first admitted commercial insurance company to file cannabis business insurance, so that the insurer can begin writing policies and offering coverage for cannabis business owners. Preparing to Write a Media Release Preparation is vital when it comes to writing an effective, attractive and enticing media release. A press release is a corporate document sent to journalists on behalf of the University to announce news or events associated with the University - communication of which provides a corporate benefit to the University. Press releases are an essential tool for getting the word out about either your own business or your client's. The most important thing is to consider the audience you are writing for and to focus on the key. McIntyre] on Amazon. What makes this place so special? That's what you have to find out, and let your readers know. Writing a press release is slightly more complex than it seems. It might seem trivial, but the most important part of your press release is the headline. Welcome to PR Urgent News. By James Downey. Echo Theater Collective hosts inaugural gala to celebrate the history and evolution of diversity in the arts Oak Park, IL (August 8, 2019) — Until recently, theater and film productions were made predominantly by white directors and producers geared. You’ll essentially write a press release, then send it to several news organizations so they’re aware of what’s happening. A reporter will read the headline and the first few sentences; if it doesn't capture him in the first few seconds, it gets deleted. When deciding whether to write a press release, 2. It should contain the following: The words press release and a date. If you're interested in learning more about how to write a press release that gets real attention, check out our guide: How to Write a Press Release That Attracts Attention. Press Release Company Reports Quarter Results Template. Should use a standard font and one and a half line spacing for readability. com, and Linking News’ brand will not be mentioned in your press release, media outlets, and report. Nowadays, the term “press release” is often interchangeably used with news release, media release, and social media release. uk asked for your advice on writing the perfect press release. Write what you know. What this means is that when you’re writing a press release, you should start with the company boilerplate first. Press Release: A Quick Definition. After all, there are thousands of templates for press releases—thousands to choose from and get confused by. Write a three to four (3-4) page paper addressing the following: Find a Web site that has an “About Us” section or a “Press Release” section. Remember to use Associated Press style. "Putting together a press kit is costly," says Chavez. She is a graduate of the Fels Center of Government at the University. Here is a free sample press release template which you can use to announce the launch of a new book. A pro press release writer is also able to optimize your press release for search engines with SEO, making it easier for people to find your information online. Do a one-paragraph synopsis (see below), and provide links to a couple of writing samples on the net. Local newspapers are often short-staffed, so a well-written press release, with all the relevant. Writing a press release is not difficult and there is a fairly standard structure that most press releases take. Freelance Writing is the most comprehensive hub for both businesses to hire top quality writers, and freelance writers to make more money writing. Media Resources. You’ll essentially write a press release, then send it to several news organizations so they’re aware of what’s happening. They even helpfully try and complete your query because so many people are using that adjective in their press release copy. It is, though, considerably more difficult to write a press release that someone will read. by Daniel Jones Tuesday, July 30, 2019 Read More. For more than five years, hackers based in Ukraine infiltrated American business newswires, stole unpublished press releases, and passed them to stock traders to reap tremendous profits. Writing a future press release is a great technique. But there are rules to make these effective: Rule 1: Must be stated at a future point in time where success has been achieved and realized. We work with a wide variety of writers from different backgrounds, so that we can match your order with someone with relevant industry experience. With a qualified journalist on board, we have an eye for a good story. Press release writing is definitely not easy. In the Democratic Republic of the Congo, a joint United Nations‑Ministry of Health team is taking action to combat the Ebola outbreak in North Kivu Province, which has killed 61 people as of 21 August. A well-written press release may include the necessary keywords, images, backlinks to the company’s page, or even video. Use this template for that. What is a Model Release Form? A model release form is a legal document between you, the photographer and the person or the person who owns the property you’re photographing). Do a one-paragraph synopsis (see below), and provide links to a couple of writing samples on the net. Each section of the book launch press release template offers an explanation of the type of content or information you should include. Tyler Technologies, Inc. Register by emailing Alicia Garcia at [email protected]
Spam Filtering. Press Release Writing Distribution Services To cater for an increased demand for online press release distribution, Release-News. And the good news is, you don't need to be a PR pro to write one. Have a release that can be read and accessed on multiple technologies and platforms. because that would prove that the rest of Amazon's business is actually more. If you're planning to go into this field, keep in mind that a single press delivered to the client company usually won't do the client a lot of good. Washington, DC—The Association of American Colleges and Universities (AAC&U) released today a report, It Takes More Than a Major: Employer Priorities for College Learning and Student Success, summarizing the findings of a national survey of business and nonprofit leaders. With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: RULE #1: Use the press release as a sales tool. Cayman Business Systems Elsmar. 21 Worst Press Release Flounders. It's been a long while since I found it necessary to write a press release; but through another project I've been working on over the last month, I revisited this often ignored web marketing strategy. I am writing this letter on behalf of our management, to request a press release for advertising our upcoming charity event, scheduled to be held at Siri Fort Grounds, Panchsheel Park, New Delhi on 28ith March, 2014. Cover the basics. Press Release Writing Services. • Learn correct formatting for writing a press release. The junior publicist will work under the direction of a senior publicist and may act as an assistant, returning phone calls, replying to email, and maintaining the senior publicist’s schedule and contact directories. Â Have plenty of Business Cards printed and on hand for passing out. Is there a proper way to quote something someone said in a press release without using the form: said Nate? if you're in the business of handing out press. Clear writing guidelines and a sample press release. Sample letter to editor requesting for a press release My name is ABC, Business Delivery Leader at MNQ International Services. EFFECTIVE Press Releases P. com - The Cove! ISO 9001:2000 Level II Flow Charts Printed 11/17/04 9:10 PM Page 2 2002 Cayman Business Systems Rev: Release Print: Wednesday, November 17, 2004 Elsmar. To be successful, press releases must be planned, written, illustrated and disseminated properly. Preparing to Write a Media Release Preparation is vital when it comes to writing an effective, attractive and enticing media release.